The leading fan engagement consultancy for federations, tournaments and sponsors. We design the game mechanics that turn audiences into owned, measurable communities, so every pound invested comes back as participation, data and revenue.
01 · The shift
Most of the industry still sells exposure: logos, boards, impressions, estimated media value. Platform vendors sell software and leave you to work out what to do with it.
We sell neither. We are an independent consultancy that starts with the only question that matters: why would a fan come back tomorrow? We answer it with the discipline of game design. Core loops, stakes, status, scarcity, social proof.
The result is engagement you own outright. A direct relationship with every fan, consented first-party data, and sponsorship inventory that is measured in actions rather than guessed in eyeballs.
02 · Who we work with
Your fans are your most valuable asset, and most of them are anonymous. We help you know them, keep them between match days, and turn that relationship into commercial inventory sponsors will renew for.
You paid for the rights. We make them work. We turn sponsorship from a line of signage into something fans choose to spend time with, and we give you the numbers to defend the budget.
03 · What we do
We are consultants who build. Every recommendation we make is one we are able to design, prototype and put in front of real fans.
A clear-eyed review of your fan touchpoints, rights, sponsor inventory and data, and a roadmap that prioritises what will move participation soonest and what sponsors will pay for.
Predictions, streaks, binary choices, leagues, collectibles, rewards. We design the core loop and the economy that keeps it fair and compelling.
Sponsorship built into the gameplay rather than bolted on beside it, so the brand becomes part of the fun. Then a playable product in fans’ hands in weeks, built by us or alongside your vendors.
Original characters, formats and voices built for the feeds where fandom really lives. You own them outright instead of renting an influencer.
From kick-off to final whistle, we run the campaign around your event: content calendar, live moments, partner assets and the daily operations that keep fans playing.
Engagement frameworks, consent-first data capture and dashboards that connect fan behaviour to commercial outcomes.
04 · Sports we work on
The mechanics change with the rhythm of the sport: ninety minutes, five sets, seventy-two holes, a race weekend. The principles stay the same. Hover over a sport to see what makes it different.
Also cycling, athletics, combat sports, sailing and esports. If it has fans, it has a game.
05 · Success stories
Our playbook is not theory. Each of these went from a whiteboard sketch to a live product in fans’ hands, and each one proves a mechanic we can put to work for you.
Prediction game · Football
A fast prediction game built around the FIFA World Cup 2026™. Fans call every match in seconds, climb private and global leagues, and come back each match day to defend their rank. A thirty-second mechanic that builds a daily habit for the whole tournament.
Social character · Original IP
A social influencer character with a voice, opinions and a point of view on who really is the greatest of all time. Heidi shows how an owned character can carry a brand into the feeds and conversations where a logo can’t follow.
Social opinion network · Binary choice
A social network built on the simplest mechanic there is: this or that. One tap to answer, instant results, endless debate. Every choice is a signal, and together they add up to opinion data at a scale and honesty no survey can match.
Try the mechanic
That took you under two seconds, and we just learned something about you. That’s the point. Let’s talk about yours.
06 · Contact
A thirty-minute discovery call, no deck and no obligation. We’ll come back within one working day.
Prefer email? [email protected]